BMW to use Apple iPad experience at North American auto shows

BMW Apple iPad Auto Show Experience

The Apple iPad is taking over the world – it will soon be taking over the BMW stands at local auto shows. The German automaker announced that it will launch an interactive and innovative iPad experience for auto show consumers, which will debut at the South Florida International Auto Show in Miami.

What can you expect? Instead of a traditional panel used to display vehicle information and pricing, BMW will use some interactivity with iPads.

“In addition to displaying technical specification and pricing, the iPad offers consumers enhanced functionality such as the opportunity to design their own BMW using the digital configurator,” BMW said. “Consumers can experience the dynamic features of the displayed models with the iPad”s multimedia features, such as video content and photographs.”

BMW will also roll out the iPad experience to other auto shows in North America, so we’re looking forward to playing with it at the 2010 LA Auto Show later this month.

BMW Apple iPad Auto Show Experience:

– By: Omar Rana