Looking to get into a brand new Toyota? Well, you may want to wait just a little longer because according to Toyota brand boss Bob Carter, the company will launch special leasing and finance deals within the coming weeks.
Toyota, which reported a decline in October U.S. sales of 4 percent from a year earlier, is hoping to boost sales with incentives. The Japanese automaker was the only major automaker to post a decline last month while the overall industry increased 13 percent. Year-to-day sales for Toyota are up 1 percent, compared to an overall market increase of 11 percent.
Carter said that the new Toyota Care campaign, which includes routine maintenance as standard for all vehicles, has indeed improved showroom traffic. He said that along with the Toyota Care campaign and a series of leasing and financing incentives later this month should push the Toyota’s annual Toyotathon sales event.
“You will see an enhancement to marketing and incentives but [they] will remain consistent in the APR and lease arenas,” Carter said. “They will be the best deals of the year — leasing and APR deals are moving the market.”
– By: Omar Rana
Source: Automotive News (Subscription Required)