2010 SEMA: Toyota Prius PLUS Performance Package looks nice, improves handling

Toyota Prius PLUS Performance Package

At the 2010 SEMA Show in Las Vegas, hybrid vehicles seem to be getting some sporty treatment. The king of the hybrid, the Toyota Prius, received a very interesting upgrade from the Toyota Racing Development department (TRD).

Known as the Toyota Prius PLUS Performance Package, the “PLUS” part upgrades the driving experience for Toyota hybrid enthusiasts by offering cool and fun accessories that add sporty looks with performance handling. The package starts off with a 7-piece aerodynamic body kit including a rear diffuser, which enhances appearance and maintains its 0.25 coefficient of drag. The aero kit also includes front and rear bumper spoilers and side skirts, which are bring out the 17-inch forged wheels.

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“The PLUS package delivers surprising traction and handling without sacrificing any fuel efficiency,” Toyota said. “Improved performance handling is achieved with the installation of sport-tuned lowering springs that provide a lower center of gravity, enhancing the vehicles on-road performance through quicker turn-in, enhanced steering response and improved cornering ability. A rear sway bar is added to reduce body roll for flatter, more stable cornering and maneuverability.”

Now we’re not sure how “high-performance” the Prius with all these upgrades – but we’ll let you know if we ever get to drive one. Toyota said that the Prius PLUS Performance Package represents the first installment of the new PLUS brand of accessories from Toyota and will be available in limited production beginning in April 2011.

Toyota Prius PLUS Performance Package:

Toyota Prius PLUS Performance Package Features

“¢ Seven-piece aerodynamic body kit includes uniquely styled rear diffuser, front and rear bumper spoilers, and side skirts
“¢ 17-inch unique forged wheels
“¢ 215/45R17 tires
“¢ Lowering springs
“¢ Rear sway bar
“¢ Floormats with PLUS logo
“¢ PLUS exterior badge

– By: Zain Haq