Question of the Day: Do you think Kia needs a sports car or convertible to be taken seriously?

Posted: Nov 01, 2010
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2011 Kia Optima

This isn’t the first time we’ve heard Kia’s head of design’s desperate call for a sports car to give the growing brand more appeal. Peter Schreyer, Kia’s chief design officer, said that the brand definitely needs a sports car or convertible model to give it a more solid foundation.

“I think Kia needs a car like that sooner or later, but at the moment it’s not yet the time to make any promises,” Schreyer told Automotive News. Kia has been significantly improving its style with new models like the Soul, Forte (Forte Koup), Sorento, Sportage and the new Optima sedan.

Schreyer, 57, joined Kia in 2006 after working at Volkswagen Group for 26 years. He is best known for his design on the original Audi TT.

Let us know your thoughts in the poll and if you want to justify your vote – drop us a line in the comments section after the jump.

- By: Zain Haq

Souce: AutoWeek


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  • mrmarv

    The question should read:
    ” No, Kia doesn’t need a sports car to be taken seriously.”

  • mrmarv

    The answer should read:
    ” No, Kia doesn’t need a sports car to be taken seriously.”

  • Ivan Gutierrez

    I don’t think building a sports car will make a difference; building consistent, good looking products like the new Optima, Sportage, and Sorento, backed by extensive marketing will eventually help Kia crawl out of its former self. It won’t happen over night but it will happen.