This isn’t the first time we’ve heard Kia’s head of design’s desperate call for a sports car to give the growing brand more appeal. Peter Schreyer, Kia’s chief design officer, said that the brand definitely needs a sports car or convertible model to give it a more solid foundation.
“I think Kia needs a car like that sooner or later, but at the moment it’s not yet the time to make any promises,” Schreyer told Automotive News. Kia has been significantly improving its style with new models like the Soul, Forte (Forte Koup), Sorento, Sportage and the new Optima sedan.
Schreyer, 57, joined Kia in 2006 after working at Volkswagen Group for 26 years. He is best known for his design on the original Audi TT.
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– By: Zain Haq