BMW not planning on huge profits from electric-cars… at first

BMW Megacity (Teaser)

BMW’s Megacity electric-cars is scheduled to hit markets in 2013 – however, the automaker isn’t planning on making some green with their first battery-operated vehicle. According to BMW CEO Norbert Reithofer, the German automaker isn’t expecting the Megacity Vehicle and electric-drive to contribute much to profits at first.

“It may be that you don’t earn any money with such technologies during the first product cycle,” he said. “Here, conventional drive has to cross-subsidize the new technology.”

That will hold true even though BMW is planning on charging more for electric-cars in the beginning. “Electric cars will be expensive vehicles in the beginning,” Reithofer said.

Click here for more news on the BMW Megacity.

The Megacity electric-car will be built at the company’s Leipzig, Germany and will rely heavily on lightweight carbon fiber composite built at a new facility in Moses Lake, Washington.

– By: Omar Rana

Source: Automotive News (Subscription Required)