FoMoCo earning more on each vehicle sold thanks to technology features

MyFord Touch - 2011 Ford Edge

Speaking at an auto electronics show in Detroit today, Derrick Cuzak, FoMoCo’s vice president of product development, said that the company is making more money on each vehicle it sells mainly due to the technology features offered in its vehicles.

Kuzak said Ford’s average revenue per vehicle jumped 14 percent from 2008 to 2009, to $26,100. He credited around one-third of the increase to new technologies such as the Sync in-car communication system.

“Technology has been fundamental to our improved brand and business,” Kuzak said.

Other reasons for the increase in revenue per vehicle include improved pricing and customers going for pricier trim levels.

Kuzak said that Ford will continue to use technology to sell its cars including the new MyFord Touch connectivity system, which is currently offered on the Ford Edge and Lincoln MKX crossovers. He said that Ford plans to offer MyFord Touch on 80 percent of its vehicles within five years, including the new 2012 Ford Focus.

– By: Omar Rana

Source: Automotive News (Subscription Required)