2011 Hyundai Equus

Hyundai Motor America today announced pricing for the all new 2011 Hyundai Equus luxury sedan, which will go on sale nationwide in December.

The 2011 Equus will hit dealerships in two configuration including Equus Signature and Equus Ultimate. Both will be powered by a 4.6L Tau V8 making 385-hp and a peak torque of 333 lb-ft of torque (378-hp / 324 lb-ft using regular fuel) mated to a ZF 6-speed automatic.

Apple iPad

Prices for the 2011 Hyundai Equus Signature will start at $58,000 while the Hyundai Equus Ultimate will start at $64,500. Up to $64,500 for a Hyundai? How does the Korean automaker plan on justifying such a price tag?

Click here for more news on the Hyundai Equus.

“We”re confident that smart luxury buyers will discover that Equus competes well with similar flagship products from Mercedes-Benz, BMW, Audi and Lexus,” said John Krafcik, Hyundai Motor America president and CEO. “But the traditional luxury brands simply can”t compete with the unique retail and ownership experience we”ll be providing for the Equus owner, including “Your Time, Your Place,” the industry”s first at-home vehicle demonstration program; the “At Your Service” program, which provides complimentary valet at-home pickup and no-charge maintenance for five years or 60,000 miles; and the industry”s first Apple iPad-based interactive owner”s manual.”

Hyundai plans on selling 45,000 units annually.

Click through for the high-res gallery and the full list of specifications for the Signature and Ultimate models.

2011 Hyundai Equus:

Press Release:

HYUNDAI ANNOUNCES PRICING FOR THE ALL-NEW EQUUS

Includes Complimentary Valet Service and Maintenance for 5 Years, 60,000 Miles

Fountain Valley, Calif., 10/19/2010 – Hyundai Motor America has announced pricing for the all-new Equus luxury sedan. The lavishly contented Equus Signature will be priced at $58,000 and the top-of-the-line Equus Ultimate at $64,500. Hyundai Equus brings a fresh approach to product innovation and the ownership experience in this price segment.

Every Equus comes standard with “At Your Service,” Hyundai’s revolutionary approach to the luxury ownership experience that provides complimentary valet service and covers all maintenance needs for 5 years or 60,000 miles.  With “At Your Service,” Hyundai Equus owners enjoy no-charge maintenance, including complimentary oil and filter changes, brake pads and rotors, wiper blades, and battery.  Valet pickup and drop-off is provided for all warranty, maintenance and service repairs, and a Genesis or Equus replacement vehicle is provided while the owner”s car is at the dealership.

The Equus retail and ownership experience includes other innovative and time-saving premium services such as:

  • “Your Time, Your Place,” the industry”s first at-home vehicle demonstration program
  • Equus Champion (product expert) at each authorized Equus dealer
  • Apple iPad with interactive owner”s manual capability
  • Equus Customer Connect Center hotline (phone and e-mail) for VIP customer service

Equus arrives at select Hyundai dealerships in December. Hyundai expects the premium luxury market to total close to 45,000 units this year.

2011 EQUUS MANUFACTURER”S SUGGESTED RETAIL PRICING

Model MSRP
Equus Signature $58,000
Equus Ultimate $64,500

“At Your Service” Summary

  • Valet service ““ The dealership will pickup and deliver the owner”s Equus for maintenance, replacement of wear items or warranty work
  • Replacement vehicle ““ If alternative transportation is needed while service is being performed, the dealer will provide a Genesis or Equus at no cost
  • Maintenance ““ Covers all factory maintenance for the first five years or 60,000 miles, whichever comes first
  • Wear items ““ Covers brake pads, brakes discs, wiper blades and battery

EQUUS SIGNATURE KEY STANDARD FEATURES
“¢ 4.6L DOHC Tau V8 engine
“¢ Six-speed automatic transmission with SHIFTRONIC®
“¢ Electro-Hydraulic Power Steering (EHPS)
“¢ Electronically controlled air suspension with Continuous Damping Control (CDC)
“¢ 19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires
“¢ Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD
“¢ Electronic Stability Control (ESC) with TCS and Brake Assist
“¢ Vehicle Stability Management (VSM) system with pre-collision warning
“¢ Nine airbags: advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
“¢ Electronic active front head restraints with power controls
“¢ Electronic seatbelt pretensioners
“¢ Tire Pressure Monitoring System (TPMS)
“¢ Lane Departure Warning System (LDWS)
“¢ Smart Cruise Control
“¢ High Intensity Discharge (HID) headlights with LED turn signal indicators
“¢ Adaptive Front Lighting System (AFLS) with auto-leveling
“¢ Fog lights and automatic headlights
“¢ Front and rear parking assistance system with  rearview camera
“¢ Dual power-folding heated auto-dimming side mirrors with turn signal indicators and approach lamps
“¢ Dual asymmetrical exhaust tips integrated with rear bumper
“¢ Proximity key entry with push-button start
“¢ Illuminated scuff plates, inside door handles and door armrest
“¢ Premium leather seating surfaces and Alcantara® suede headliner
“¢ 12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
“¢ Driver seat massage system
“¢ Heated and cooled front seats
“¢ Heated, wood-trimmed and leather-wrapped steering wheel
“¢ Power tilt-and-telescopic steering wheel
“¢ Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
“¢ Leather-wrapped dash and real wood interior trim
“¢ Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen
“¢ Electronic parking brake with automatic vehicle hold
“¢ Power windows with auto-down/up
“¢ Navigation system with DIS and multimedia controller
“¢ Apple iPad interactive owner”s manual
“¢ 608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers
“¢ iPod/USB and MP3 auxiliary input jacks and iPod connection cable
“¢ XM® Satellite Radio & NavTraffic® with trial subscription
“¢ Bluetooth® hands-free phone system
“¢ Dual automatic temperature control with air quality system
“¢ Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor
“¢ Electrochromic auto-dimming inside rearview mirror with HomeLink® and compass
“¢ Acoustic laminated windshield, front and rear side windows
“¢ Power tilt-and-slide glass sunroof
“¢ 60/40 power reclining and heated rear seats
“¢ Power rear sunshade and rear side-window sunshades
“¢ Luggage net
“¢ Premium-grade floor mats
“¢ Premium-grade trunk cargo mat
“¢ First-aid kit (PIO)


EQUUS ULTIMATE ADDS ULTRA-LUXURY FEATURES

Equus Ultimate adds or replaces:
“¢ 50/50 split rear seats (four-passenger seating) with reclining function
“¢ First-class passenger-side rear seat: leg support and massage system
“¢ Cooled rear seats
“¢ Rear-seat entertainment system with eight-inch monitor
“¢ Thermoelectric rear center console refrigerator
“¢ Rear-seat power up/down head restraints with manual tilt
“¢ Rear-seat illuminated vanity mirrors
“¢ Forward-view cornering camera
“¢ Power trunk lid

– By: Omar Rana


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  • beelzebub

    I would not spend over $50k on a Hyundai … good luck making those sales #s.

  • Pat

    I would

  • Pat

    I would

  • There will be at least 500-800 patriotic koreans buying this. on top of that, hyundai will sell these to fleets(especially limo services), and maybe another 500 buyers. so i expect hyundai to sell around 1500-2000 Equus a year.

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