Detroit’s Big 3 slowly reclaiming market share in the U.S.

From L to R: Alan Mulally, Sergio Marchionne, Dan Akerson

Since 1996, Detroit’s Big 3 automakers have been losing market share in their home market to Japanese rivals. Well, things slowly seem to be turning around for domestic automakers as data reflects big gains in the United States and as Toyota remains bruised by its recall of millions of vehicles.

In 2010, Ford’s market share has been up 1.5 points to 16.7 percent – that’s up from 15.2 percent during the first nine months of 2009. In the mean time, Toyota’s share fell to 15.2 percent from 16.6 percent during the same period. General Motors shares fell to 19 percent from 19.6 percent as it eliminated some brands to concentrate on four core brands including Buick, Cadillac, Chevrolet and GMC. Chrysler’s share is up to 9.5 percent from 9.2 percent.

Overall, American automakers’ combined market share of the American light vehicle has grown to 45.1 percent from 43.9 percent. European automakers’ share is essentially flat, at 8.4 percent this year from 8.3 percent last year.

– By: Omar Rana

Source: Detroit News