Lotus CEO says investment is in place for new onslaught of vehicles

October 11, 2010October 29, 2011 Omar Rana Concepts, Convertibles, Coupes, Lotus City Car, Lotus Elan, Lotus Elise, Lotus Elite, Lotus Esprit, Lotus Eterne, Sports Cars

Lotus Cars took the 2010 Paris Motor Show by storm with a debut of six new models (in concept form) including the Elite GT, Esprit, Elan, Elise, Eterne and the City Car Concept. All models are expected to hit the markets within the next four years – however, skeptics have questioned how Lotus plans on dealing with funding its new makeover and the speed at which it will progress.

“I always had a weakness for this brand,” said Dany Bahar, who recently became CEO of the company 12 months ago. “Even while I was working at Ferrari, I knew Lotus was special. But to me, the products weren”t doing justice to the great name and heritage.”

Bahar said that the company’s investment is confirmed. “Our shareholders have lost a lot of money at Lotus over the past 14 years, and they wanted to stop that. There were two options: sell the company or run it to its potential. They made the second choice,” he said.

Bahr said that he wants Lotus’ new onslaught of vehicles to be as big as the brand itself. “The previous management tried hard to do that with the Evora, but they had to leave everything else the same.”