Buick, GMC consider offering loaner cars to build awareness

Usually when a BMW owner goes to get his/her car serviced, they are given another BMW loaner vehicle to drive while the dealer holds onto their car. General Motors GMC and Buick brand, the latter being the fastest-growing brand in the United States, are considering a courtesy loaner program for customers getting warranty service on their vehicles.

The move is being made to build awareness of the brand’s lineup.

GM may start the service in the “next couple weeks,” Brian Sweeney, vice president of sales for Buick and GMC, said. As an example, he said that the program would seek to get GMC Acadia owners into a Buick Enclave.

“We want to expose customers to other Buick and GMC products,” Sweeney said.

– By: Zain Haq

Source: Automotive News (Subscription Required)