Scion heads to Canada with 45 dealers in Montreal, Toronto, Vancouver

2011 Scion tC

Toyota has announced that its sister brand Scion will now head to Canada with 45 dealers in Montreal, Toronto and Vancouver.

“There’s a new demographic of drivers in Canada ““ younger drivers who demand a new type of vehicle and a new style of doing business. And today, they can finally get that from Scion,” said Larry Hutchinson, Director of Scion in Canada. “Scion now offers a full line-up of distinctively styled, well-equipped models, a unique in-dealer and online experience, and a new business model designed to address the needs of a new generation.”

Beyond the three mentioned markets, Scion has plans to expand across the country.

The full 2011 model lineup includes the Scion tC, Scion xB, and the 5-door Scion xD. No plans have been announced for the Scion iQ in Canada as of yet.

2011 Scion tC:

– By: Omar Rana