Auto manufacturers rediscover the awesomeness in matte-paint

2011 BMW Frozen Gray M3 Coupe

A new trend is in with regard to luxury autos; matte finish paint. Matte cars have always been on the fringe of cool, and at this year”s Paris auto show, the matte will be out in force with Mercedes showing six matte-finish cars, and BMW presenting an M3 sedan in frozen gray.

Matte cars have been growing more numerous recently, through a method of applying vinyl foils over a gloss finish. Dull paints however, are a new phenomenon mainly because they are technically more complex than glossy, and the price reflects that.

The added cost associated with matte paint hasn”t deterred luxury car buyers however, as 10% of Lamborghini Murcielagos are optioned with the matte finish. Mercedes and BMW offer similar programs, with Audi planning to get in the game next year.

“When you have a matte surface, you see nothing but the shape, nothing but the form,” Adrian van Hooydonk, BMW chief designer, said at the carmaker’s Munich headquarters. “When you have a high-gloss surface, the whole world reflects in it. Some people may find the colors a little more distinct, while others might find them a little more subtle.”

– By: Stephen Calogera

Source: Automotive News (Subscription Required)