Report: Dodge brand dropped from the UK

Dodge Journey

After the Dodge Journey MPV was quietly dropped from the UK market, company insiders have confirmed that the brand will no longer be sold in the country – that’s right, Dodge has officially been axed from the UK.

What’s the reason? Poor sales.¬†Dodge has previously confirmed that Chrysler is undergoing some heavy restructuring all across Europe. After all is said and done, Lancia models will be launched in the UK and Europe with Chrysler badges to make use of the existing dealer network.

Dodge will continue to have some presence in the European markets but will stay in the niche segments. It has not been confirmed whether or not the 2012 Dodge Viper will be sold in the UK.

– By: Omar Rana

Source: AutoCar