Mulally: Ford to reduce product lineup to as few as 20 nameplates

Ford Motor Company CEO, Alan Mulally

FoMoCo is looking to reduce its product lineup to as few as 20 nameplates, according to CEO Alan Mulally.

“There will be less than 30, on our way to 20 to 25,” Mulally said. “Fewer brands means you can put more focus into improving the quality of engineering. It was absolutely clear that we had to simplify Ford dramatically.”

FoMoCo offered close to a 100 nameplates when Mulally became CEO of the Dearborn automaker in 2006. Since then, Mulally ha gotten rid of several luxury brands including Aston Martin, Jaguar, Land Rover and Volvo. As part of his push to cut the number of brands and nameplates, Mulally has dismantled the luxury Premier Automotive Group formed by CEO Jacques Nasser in 1999.

“It helps all of our distribution, Ford store owners, suppliers, employees and consumers to know exactly what they’re getting,” Mulally said.

– By: Omar Rana

Source: Automotive News (Subscription Required)