As Volvo adapts to its new Chinese owner and a brand new CEO – Stefan Jacoby, former CEO of Volkswagen – the brand is making all sorts of changes to improve its luxury image. First and foremost – Volvo has its sights set on the BMW 1-Series and the BMW X1.
The compact sedan, which will compete with the size of a 1-Series, will be smaller than the S40, according to Doug Speck, CEO of Volvo Cars of North America. He said that the S40 will be phased in the next two years since it is to close in size to the new S60 sedan.
“We need enough gap in size to justify small and large vehicles,” Speck said. Volvo wants a small crossover because “there will be more X1 counterparts in the luxury segment.
Speck also said that the S80 sedan and the XC90 crossovers will get their own platforms when they are redesigned in the next two years.
- By: Omar Rana
Source: Automotive News (Subscription Required)