FoMoCo’s ‘ONE Ford’ strategy – focusing on a global product development – has worked out pretty well for the Dearborn automaker. Japan’s Nissan is now taking a similar step and has created a new division that combines product planning, marketing, advertising and public relations under one umbrella. The move is being made to strengthen the company’s global presence and branding.
The new division, known as Global Marketing Communications, will be led by Andy Palmer, who is currently senior vice president in charge of global planning and program management. Simon Sproule, who currently heads global communications for the Renault-Nissan alliance in Paris, will also join the team and return to Japan to report to Palmer.
Insiders say that the strategy of the new division will be create a clearer and more consistent brand image.
– By: Omar Rana
Source: Automotive News (Subscription Required)