2010 Paris Preview: Five bespoke Rolls-Royce to show off personalization program

Rolls-Royce Phantom Extended Wheelbase in Gunmetal Metallic

We learned yesterday that Rolls-Royce is planning derivatives of its Ghost sedan lineup. While it won’t be showing any Ghost variants at the 2010 Paris Motor Show later this month, Rolls-Royce will show five bespoke designs to show off the extensive personalization program.

The collection includes a Phantom Extended Wheelbase in Gunmetal metallic with Sunrise leather interior and a Carrara White metallic Phantom Drophead Coupe with Hotspur Red leather interior. A Phantom Coupe and two Ghosts complete the lineup.

“Ghost is a more approachable Rolls-Royce that is bringing an entirely new type of customer to the Rolls-Royce brand,” said CEO Torsten Müller-Otovs. “But in Paris we are also demonstrating how we continue to strengthen our position as the pinnacle luxury brand thanks to the enduring appeal of Phantom family and the depth of our bespoke personalisation service.”

The display will also show Rolls-Royce’s exclusive four-person picnic set.

Rolls-Royce Phantom Extended Wheelbase in Gunmetal Metallic:

Rolls-Royce Bespoke Picnic Set:

– By: Omar Rana