Joining Aston Martin, Audi and Mercedes-Benz AMG, BMW is the latest automaker to team up with Bang & Olufsen to develop sound systems for their future range of vehicles. The first fruits of the partnership between the two companies can be seen in the new BMW Concept 6-Series Coupe, which will debut at the 2010 Paris Motor Show.
“We are very enthusiastic about this co-operation. BMW and Bang & Olufsen share values that focus on design and performance; values that have given both brands a unique position in the market within their respective areas,” said President & CEO Karl Kristian Hvidt Nielsen of Bang & Olufsen.
The BMW Concept 6-Series Coupe features 16 loudspeakers, with a subwoofer positioned under each front seat, seven mid-range loudspeakers and seven tweeters. The concept also features Bang & Olufsen’s car and home audio technology, Acoustic Lens Technology (ALT), which featured in numerous Bang & Olufsen products, including the top-of-the-range BeoLab 5 loudspeakers. ALT maximizes the area of optimum sound in front of the loudspeaker, providing an improved sense of space and realism.
BMW Concept 6-Series Coupe:
– By: Omar Rana