Fiat SpA announced today that Andrea Formica, manager with a wealth of experience in the Automotive industry in Italy and abroad gained at Ford and Toyota, has been named head of the Fiat brand. Formica will succeed Lorenzo Sistino who will now lead International Operations.
“Formica will also head the Commercial function, with responsibility for the sales operations of the Fiat, Alfa Romeo and Lancia brands and ““ in Europe ““ Chrysler Group LLC”s brands,” Fiat said in a statement.
Sistino will have the task of developing the business in emerging markets including China, India, Russia, where Fiat Group Automobiles is expanding its presence to achieve a leading position.
– By: Omar Rana