Many automakers like Volkswagen and Honda are catching onto the buzz around Apple iPad, which has gathered more than 3 million in sales. To get in touch with tech-savvy consumers, many automakers have created interactive brochures especially for the iPad and FoMoCo is latest one jumping on the bandwagon with a new app for the Ford Fiesta.
“Fiesta target consumers are heavily digitally inclined and often lead the way with new technology adoption. The Fiesta App gives these customers the information they want, in a format they expect,” said Thomais Zaremba, Ford car marketing communications manager. “It”s another way for us to reach out to customers in the digital and social media space.”
“This app is purpose built for the iPad to deliver information in a way that iPad users are accustomed to receiving information. It”s very interactive, yet very educational at the same time,” said Zaremba. “It brings together the gratification of holding a brochure while sharing interactive content like videos that are typically found on websites.”
The Fiesta App is available for free in the App Store for iPad or at www.iTunes.com/AppStore/.
Refresher: The 2011 Ford Fiesta is powered by a 1.6L DOHC 4-cylinder engine making 120-hp with a peak torque of 109 lb-ft. The EPA rated the 2011 Fiesta at 29/40 mpg (city/highway) when mated to a 6-speed PowerShift automatic transmission and 28/37 mpg when mated to a 5-speed manual. Pricing for the 2011 Ford Fiesta starts at $13,320.
Ford Fiesta Apple iPad App Screenshots:
Review: 2011 Ford Fiesta SEL Sedan:
FORD DEBUTS FIESTA APP ON THE APP STORE; INTERACTIVE SALES BROCHURE BRINGS FIESTA TO LIFE
- New Ford Fiesta is adding an app for the Apple iPad to its list of technology offerings, providing users with interactive product information, photos, videos and available custom offerings
- Fiesta is the first Ford vehicle to use an app to deliver a one-of-a-kind interactive brochure experience
- The now available Fiesta App for iPad offers an interactive perspective on the vehicle”s 15 class-exclusive features, 40 mpg story, connectivity and accessories
DEARBORN, Mich., Sept. 17, 2010 ““ Fiesta fans have something to cheer about with the debut of a new interactive sales brochure that brings the features and attributes of Ford”s widely acclaimed new small car to iPad. In launching the Fiesta App in the App store, Ford is reaching out to customers in a brand-new and interactive way.
With more than 3 million Apple iPads sold, this is the perfect opportunity for Ford to reach out to customers, by creating an interactive sales brochure that provides a depth of information not found in a typical dealer brochure.
Interactive information at your fingertips
The Fiesta App gives customers interested in a Fiesta a rich experience with Ford”s newest small car, providing a depth of information that couldn”t be achieved in a typical sales brochure.
App users will be able to check out all of Fiesta”s 15 class-exclusive features, including keyless entry and available push-button start. The screen lets viewers scroll down to each of the features, where a description and short video then shows how the technology works.
One screen also details all of the available tattoos and graphics, with viewers able to scroll through to see the choices for themselves. The app also describes how the Ford Fiesta with the six-speed PowerShift automatic transmission achieves an EPA rating of 40 mpg highway, delivering class-leading fuel economy.
Additional Fiesta App information includes:
Quality: Informs app users about how Fiesta achieved quality through strength and quietness
Safety: Details how Fiesta features seven standard airbags, including a new driver”s knee airbag specifically developed to help reduce injuries in frontal collisions
Connectivity: Includes information on how the latest version of Ford SYNC® with turn-by-turn navigation, a standard audio input jack and an available audio upgrade will keep Fiesta drivers connected
Available accessories: Lets viewers see how they can personalize their Fiesta, with accessories like an illuminated gear indicator shift knob, rear spoiler, even a kayak carrier to haul outdoor gear
Standard and available features: Details the number of standard and available features that increase convenience and add connectivity on Fiesta
Colors: Shows off the choice of nine vivid new colors, from Bright Magenta to Lime Squeeze to Blue Flame.
– By: Omar Rana