In June 2007, Porsche announced that it will be pulling out of the Detroit Auto Show to focus more in regions where it has more customers. The decision was made only because the German luxury sports car brand sold 290 units in Michigan in 2006, compared to 8,827 in California, 4,177 in Florida and 2,172 in New York.
Well, Porsche is returning to the Detroit Auto Show this January after more than three years.
“We’re excited about it,” Bill Perkins, the show’s co-chairman, said. “They’re one of the more desirable luxury brands. It will bring another dimension back to the show.”
We’re just wondering if Porsche will end up in the basement as the executive director of the Detroit Auto Show, Robert Alberts, said back when the company pulled out. We’ll have to wait and see.
– By: Omar Rana
Source: Detroit News