Chrysler dealers that want to sell Fiat must be ready to go in Feb.

2011 Fiat 500

Chrysler dealers who want to sell the new Fiat 500 hatchback in the United States have to meet a deadline to have their showrooms upgraded and running by the end of February. Ralph Kisiel, a Chrysler spokesman, said that dealers will need time to train their sales staff to sell the Fiat 500 and need to have a separate area in the showroom to sell the brand.

“We”d like it up as soon as possible so they can get their Fiat franchise and start selling the vehicle,” he said. “The key here is you don”t open something if they”re not ready,” Kisiel said.

Click here for more news on the Fiat 500.

Dealers must submit their Fiat franchise proposals to Chrysler by Sept. 22. The Auburn Hills automaker will then pick 165 winners in October. Additional dealers may be allowed to open later.

The Fiat 500 will go on sale later this year.

2011 Fiat 500 (North America):

– By: Omar Rana

Source: Bloomberg