Farley: Ford to offer EcoBoost on every model


Ford has previously confirmed that by 2013, 90 percent of its North American lineup will be offered with EcoBoost engines. After the Dearborn automaker killed the Mercury, it said that EcoBoost engines will be available on all Lincoln models, including the full-size Navigator SUV to the new C-segment model.

Today, Jim Farley, the global head of sales, marketing and service for Ford said that the company plans on offering EcoBoost across its whole lineup.

“We intend to have EcoBoost across every one of our vehicles as a core powertrain,” Farley said. The premium engine is not intended to represent a small portion of the sales mix, but a “substantial” offering across the lineup.

Farley said that he thinks consumer will pay more for a smaller engine, as is the case with the 4-cylinder EcoBoost on the new 2011 Ford Explorer, which is priced above the V6 powered Explorer.

– By: Omar Rana

Source: Detroit News