Nissan 'Innovation for All' - Baby Commercial

Nissan has never really been known for exciting advertisement and commercials. While Nissan vehicles managed to “_SHIFT” towards a level of better quality, drive and packaging, the company’s marketing department did little “_SHIFTing” to show the improvement in the company’s products.

Nissan is now hoping to do a better job with a new theme called “Innovation for All,” which will launch on Aug. 28 and will hopefully do a better job portraying the strength of Nissan’s innovative vehicle lineup.

“Innovation has been the heart and soul of the Nissan brand for nearly 100 years,” said Jon Brancheau, vice president, Marketing, NNA. “”˜Innovation for All” isn”t simply a new marketing idea. It”s the very foundation of Nissan worldwide. This campaign captures Nissan”s spirit and continued drive towards innovation ““ not just for the elite, but for everyone.”

“Innovation for All” will kick off with a series of five TV ad spots that capture Nissan”s history, track record and process of innovation.

Check them out after the jump and yes, that’s Robert Downey Jr’s voice in the background.

Nissan ‘Innovations’ Commercial:

Nissan ‘Baby’ Commercial:

Nissan ‘Kidzilla’ Commercial:

Nissan ‘Dime’ Commercial:

Nissan ‘Polar Bear’ Commercial:

To be released on Sept. 9

Press Release:

– New campaign to feature full line of Nissan vehicles, innovations that drive them –

Nissan North America, Inc. (NNA) today announced a significant new marketing initiative to showcase the strength of Nissan”s innovative product portfolio and build on 10 straight months of sales growth for the Nissan brand in the U.S. market. The campaign, to be headlined under the theme “Innovation for All,” will launch on Aug. 28 and permeate a variety of medium and targets over the next several months.

“Innovation for All” will begin with a series of five television spots that capture Nissan”s history, track record and process of innovation. The campaign features the full line of Nissan products ““ from the 100-percent electric Nissan LEAF and Altima mid-size sedan to the Z sports car, Titan full-size pickup truck and cube ® activity vehicle. The versatile campaign also will appear in print and online with a consistent look and feel.

The campaign, developed by longtime partners TBWA\Chiat\Day Los Angeles, depicts Nissan”s innovation through a series of stories that are in turn whimsical, heartwarming, technology-minded, spirited and poignant. “We”re sharing Nissan stories that are as exciting, intelligent and innovative as the brand itself,” said Rob Schwartz, chief creative officer, TBWA\Chiat\Day Los Angeles.

The first of the “Innovation” ads will debut Aug. 28 during the ESPN College Football Preview Show:

* “Innovations” ““ A celebration of Nissan”s current innovations, including smart phone apps, recycled materials, air purifiers, the Juke ““ the world”s first Sports Cross ““ and the 100-percent electric Nissan LEAF.

The second set of ad spots, set to air beginning Sept 1, include:

* “Baby” ““ A soon-to-be dad transforms his 370Z into a Maxima sports sedan for the arrival of his first child.
* “Kidzilla” ““ A little boy”s toy car collection endures a beating, from dog-chewing to water plunges, but the Nissan Altima remains unscathed ““ just like in the real world.
* “Dime” ““ One of the most important safety innovations that Nissan delivers in every new car is its brake override system. This ad shows that a Nissan truly can stop on a dime.

Sept. 9 marks the debut of “Polar Bear,” a highlight of the “Innovation for All” campaign as it previews the Nissan LEAF ““ the world”s first mass market, affordable zero-emission 100-percent electric vehicle. In this story, a polar bear journeys from the icy Arctic through forests, highways, train tracks and over bridges to the big city and then on to the suburbs, where the animal finds someone who is trying to help ““ the owner of an all-electric Nissan LEAF.

The “Innovation for All” campaign represents a significant marketing initiative for Nissan, aiming to deliver over 200,000,000 media impressions before the end of 2010.

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR® Partner of the Year by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at and

– By: Omar Rana

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  • Frank Glorioso

    Is that “Dancing With The Stars” celebrity model Albert Reed in the new NISSAN ad campaign “INNOVATION FOR ALL” commercial?

  • It is, what happened to him? I just saw a picture of him with his girlfriend at nyfw….he looks really awful and unhappy :O

  • Guest

    i hope that ugly irena girl isn’t his girl friend…please.

  • lado


    I considered presented by you the (New Nissan Land Glider Concept Car) model which using for easy maneuvering at stoppers and parking. In my opinion it has many lacks.
    1. Complexity the management
    2. The car tyres deviates as at motorcycles (easily sliding)
    3. Instability at high speed.
    If you will be interested in my model I can offer you my model which can move in the narrow passes providing stability at high speed and easy management.
    Vladimir(lado) Gaprindashvili. Tbilisi Georgia. +995 99 56 69 44

  • Barb Mitchell

    Nissan HAD innovation in 1997 when it presented Hyper Mini Electric cars in Tokyo.  But then you would not renew the Pasadena California city lease when they ran out in August of 2006.
    Just like Toyota did in 2005 to the RAV4-EV.
    But they didn’t have to crush them…the Chevron/Texaco merger in 2005 bought the patents of the battery for $30 million, and they dismantled the factory!
    Just like GM’s  “EV1” in 1996 did when the leases ran out in 2006.  Destroyed!

    So, Nissan, you still want to talk about innovation?

    You should be ashamed of how you play the “big boys games”.