FoMoCo announced today that sales of the Ford Edge, which arrived on the market in late 2006, hit 400,000 this past weekend, more than any midsize crossover vehicle during the same period. As of July, sales of the Edge were up 33 percent over last year, more than double the overall industry sales.
“Edge competes in one of the fastest-growing and most fiercely competitive segments in the industry,” said Amy Marentic, Ford”s Crossover Group Marketing Manager. “Still, Edge is growing sales at an incredible rate.”
The crossover segment is one of the most fiercely contested in the industry, expanding 220 percent since 2006 ““ and expected to grow another 20 percent this year, Ford said in a statement.
The new 2011 Ford Edge began shipping this weekend from the company’s Oakville Assembly Complex and is arriving in dealership showrooms.
Refresher: The 2011 Ford Edge is available in 3 trim-levels including SE, SEL and Limited. All are powered by a 3.5L V6 engine that makes 285-hp, the best-in-class among V6 rivals and 20 more than the outgoing model. It gets an EPA-estimated at 19/27 mpg (city/higwahy). The 2011 Ford Edge Sport is powered by the same 3.7L Ti-VCT V6 that powers the base 2011 Mustang, producing 305-hp (40-hp more than the outgoing model) and 280 lb-ft of torque. EPA-rated fuel-economy comes in at 18/25 mpg for the front-wheel-drive model. Prices start at $27,200.
2011 Ford Edge:
– By: Omar Rana