Hyundai kicks Nissan out of top five most-considered brands on

2011 Hyundai Sonata

Since 1926, Kelley Blue Book (kbb), has provided vehicle buyers and sellers with new- and used-car information and with millions using the site to search for new vehicle prices (or used vehicle prices) it is interesting to get some market statistics to see which brand car shoppers are searching for the most.

According to the latest Kelley Blue Book Market Intelligence Brand Watch study, Hyundai has made its first step into the top five most-considered auto brands among new-car shoppers. The move ousts Nissan into sixth place.

“According to the Q2 2010 Brand Watch Study, over the past quarter Hyundai consideration has surged nearly six percentage points in the non-luxury coupe/sedan/hatchback segment, now garnering 29 percent of the total consideration among shoppers of this segment and bested only by Honda (45 percent), Toyota (42 percent) and Ford (38 percent),” kbb said in a statement.

Ford continues to hold on to the number one spot followed by Toyota, Chevrolet, Honda and Hyundai, respectively.

2011 Hyundai Sonata:

– By: Stephen Calogera