Chrysler to drop HEMI badge from its marketing strategy

Posted: Jul 07, 2010
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6.1L HEMI V8 in the Dodge Challenger SRT8

According to a report by The Wall Street Journal, Chrysler will soon be dropping the HEMI badge from its powerful V8 engines.

“As part of an effort to create a greener and more refined image, Chrysler and its new managers from Fiat SpA are demoting the Hemi, according to dealers who have been briefed by the company,” the WSJ reports.

Apparently, Chrysler will focus most of its advertising on the engine’s cylinder deactivation feature rather than the brute force that comes from the engine. A dealer who wished to remain anonymous said that only “Ram and Dodge owners” will still wear the HEMI badge.

Your thoughts? Let us know in the comments section below.

- By: Omar Rana

Source: WSJ


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  • Chadwestmoreland22

    F*** this whole green this green that adgenda! I will still always put a Hemi badge on it just to piss a liberal off. Heck, I'd put a Hemi badge on a Ford if I knew Pelosi could see it and get her panties in a bundle….or Hey how about the BOSS 429??

  • milwaukeegregg

    the only thing greenshould be american money!!!!!!!!