CEO Rupert Stadler confident that Audi will be leading premium automaker by 2015

Posted: Jun 30, 2010
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Audi has been touting its plans for sometime now about becoming the world”s leading luxury automaker, especially since it has surpassed Mercedes-Benz and taken the number two spot, leaving BMW barely in first. CEO Rupert Stadler is certain that Audi will overtake BMW by 2015, but refuses to get caught up in hype about doing so early. Right now, he is focused on the brand”s growing portfolio and the all new A1 entry-level premium automobile.

Automotive News Europe sat down with Stadler earlier this month about the company”s plans to continue to move forward.

In the interview, Stadler attributes Audi”s rising success to new technologies, the risk it took by establishing in the Chinese market 20 years ago, and a broad and expanding product line.

Read the Automotive News interview here.

-By: Stephen Calogera

Source: Automotive News


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  • kabluey

    Audi has already lost the point…and MB has realized this!—>Quality not quantity..

    Have they not seen the latest Initial Quality study from J.D.?

  • http://www.findapart.com/ Ammasmith

    That's right but Audi will soon prove itself again like its previous releases which were quite good and impressive.I m planning to buy the new Audi 8 this year.