The top level executives at Kia are considering dropping model names for their U.S. lineup and adopting a alphanumeric naming process. The move is being considered at the highest-level, according to Hyundai Motor Co. Vice Chairman Chung Eui-sun.
Kia’s lineup in South Korea and some other markets already is partially alphanumeric. The Kia Optima, as it is known in the United States, is known as the K5 in other markets.
So we’re wondering what you would do if you were Kia. Do you keep names like the Forte, Forte Koup, Soul, Rio, Optima, Sportage, Sorento and Sedona or would you rather go for something like K3 (Forte) or K5 (Optima)?
– By: Omar Rana
Source: Automotive News (Subscription Required)