Lotus Cars is reported to be in talks with former General Motors’ product guru Bob Lutz and retired BMW exec Tom Purves to advise the company on a 5-year turnaround plan.
Two sources familiar with the situation said that Lutz, who left GM two months ago, has had talks with Lotus but hasn’t received a formal offer. Purves on the other hand has had a telephone interview with Lotus and said that he “would be happy” to be involved.
“The goal is to make a contribution to projects of the future — improving the quality, the product offerings and the operations of the company,” said Purves. “It’s exciting, and there is no question it is a great brand and has a good future.”
Lutz did not comment about his talks with Lotus.
It was reported last week that Lotus is planning on dropping its lightweight philosophy to target more upmarket vehicles.
– By: Omar Rana
Source: Automotive News (Subscription Required)