Bentley to churn out new iterations of vehicles faster, moving away from Rolls-Royce

2010 Bentley Continental Supersports Convertible

When you’re a luxury supercar brand like Bentley, you need to keep reinventing yourself otherwise your affluent customers will start looking elsewhere for a new ‘driving experience.’ That is why Bentley is slowly moving away from its 18-month product cycle.

A study conducted by Bentley found that customers of Bentley coupes tend to drive their sports cars for an average of 12 to 18 months before looking for something else. Richard Leopold, global director of product planning, said that’s the reason Bentley launched the 2011 Bentley Continental Supersports Convertible right after the Supersports coupe.

The $280,400 Continental Supersports Convertible will hit showrooms later this fall, barely a year after the $267,000 Supersports coupe made its way onto U.S. roads.

According to AutoObserver, this recent move by Bentley can be seen as an ongoing separation from its longtime sibling brand, Rolls-Royce.

Refresher: Power for the Bentley Continental Supersports Convertible comes from a 6.0L W12 twin-turbocharged engine producing 621-hp with a maximum torque of 590 lb-ft. Mated to ZF 6-speed Quickshift automatic gearbox, the Continental Supersports Convertible goes from 0-60 mph in 3.9 seconds with a top speed of 202 mph. The Continental Supersports Convertible is flex-fuel capable, meaning it can run on either gasoline or E85 ethanol.

2011 Bentley Continental Supersports Convertible:

– By: Omar Rana

Source: AutoObserver