Chevrolet to use Microsoft Xbox 360’s Kinect feature to offer virtual Volt drives

Chevrolet Volt virtual test-drive on Xbox 360 Kinect

At the 2010 Cannes Lions International Advertising Festival today, Microsoft and Chevrolet demonstrated the first multiscreen advertising campaign that integrates Kinect for Xbox 360 as a way to promote the Chevrolet Volt, scheduled for launch later this year.

Kinect for Xbox 360 delivers a whole new way to play, with controller-free games and entertainment. A special sensor recognizes players and responds to their movements and gestures. Kinect can also take pictures during gameplay, which players will be able to upload to their favorite social sites like Facebook and Twitter.

Click here to read our first drive impressions of the 2011 Chevrolet Volt.

For advertisers, Kinect for Xbox 360 provides a new way to connect with consumers by enabling them to physically explore and engage with a brand through voice and gesture.

Still don’t get what we’re talking about? Check out the video after the jump.

Refresher: The 2011 Chevrolet Volt is powered by 16-kWh, “T”-shaped lithium-ion battery that powers the electric drive unit, which allows it to drive 40 miles on battery power alone. According to GM”s preliminary specs, the system puts out 150-hp and a maximum torque of 273 lb-ft, allowing the Volt to go from 0-60 mph in about 9 seconds, hitting a top speed of 100 mph. The battery can be re-charged by plugging into a household outlet and takes less than 3 hours to recharge on 240 volts, and about 8 hours on a standard 120-volt outlet. The Chevrolet Volt also carries a 1.4 4-clyinder engine that allows the five-door, FWD sedan to travel additional miles while averaging a fuel-economy of 50 mpg. A fully charged battery and full tank of gas will allow the Volt to travel 300 miles.

First Drive: 2011 Chevrolet Volt:

All Photos Copyright © 2010 Omar Rana ““ egmCarTech.

Chevrolet and Microsoft Re-Imagine the Car Experience:

First Drive: 2011 Chevrolet Volt:

Press Release:

Chevrolet to Test Drive Virtual Volt on Kinect for Xbox 360

Brand Partnering with Microsoft on Additional Volt Advertising

Customers soon will have a new way of getting information about the Chevrolet Volt, thanks to innovative technologies Microsoft unveiled at the Cannes Advertising Festival today.

One of the technologies, Kinect for Xbox 360, delivers a new way to play, with controller-free games and entertainment. Chevrolet will be among the first companies to leverage the new technology when Kinect for Xbox 360 launches this fall.

Consumers will be able to learn about the production Volt through an interactive video advertisement on Xbox LIVE or on the web, and test drive a virtual Volt in “Kinect Joy Ride,” the first controller-free racing game from Microsoft Game Studios.

“The Volt applies advanced environmental technology to give Chevrolet drivers freedom from the gas pump, making it one of the most exciting developments the automotive industry has seen in years,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “Our marketing campaign needs to reflect this. Kinect allows us to bring the excitement of the showroom to the living rooms of our customers. It”s a way for us to replicate the experience of physically engaging with a product that is essential to the customer”s purchasing decision.”

– By: Omar Rana