A couple days ago we showed you Chrysler’s ad for the 2010 FIFA World Cup titled “Freedom,” which was created in honor of the match between USA and England. The ad depicts George Washington driving back the British in a 2010 Dodge Challenger, portraying the image that American pretty much kick serious ass.
Then the ad finishes with a voice-over saying: “There’s a couple of things that America got right: Cars and freedom.”
Consumer Reports points out that Chrysler got one thing wrong:
“The flag-waving implication is that the Challenger is American. It is as American as a Mercedes-Benz-sourced LX platform car produced in Brampton, Ontario, Canada, by a company with 10-percent Canadian government and 20-percent Italian corporate ownership.”
While that may be true, we don’t think it’s that big of a deal.
– By: Stephen Calogera
Source: Consumer Reports