Mahindra’s U.S. distributor sues over pickup delay

Posted: Jun 16, 2010
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Global Vehicles USA, the Atlanta, GA. based company who holds the rights to sell Mahindra’s pickup trucks in the United States, has filed suit against the India-based company in federal court, citing delays in getting the trucks certified for sale in the U.S. The suit mentions that more than 350 dealers have been secured by GV USA, which has spent almost $35 million preparing for the launch, while Mahindra dragged its feet.

Mahindra is known for this type of practice; the trucks were set to launch in the U.S. in Q1 2009, and the date has been pushed back several times since. As of right now, the trucks are set to go on sale in December, and according to an EPA spokeswoman, Mahindra has yet to file its emissions certification paperwork with the EPA.

It is believed by some that Mahindra’s delay tactics are a ploy to get around its current supply agreement with GV USA, and talk to other distributors. GV however, is seeking an injunction to stop Mahindra from approaching any other potential distributors during the arbitration process.

A spokesman for GV USA declined to comment on the lawsuit other than confirming that one had been filed.

- By: Stephen Calogera

Source: Global Atlanta (via PickupTrucks.com)


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  • http://www.autotribute.com/ AutoTribute Car Blog

    For some reason I don't see many of these pickups selling. It's worth the effort though, I guess.

  • Thomas

    Whether it’s been 1, 2 or 3 delays doesn’t matter. As long as no other manufacturer brings us a proper midsize pickup with a clean diesel engine, we’ll just have to wait. We should instead be directing our anger at established OEMs that already operate in the US and have consciously and systematically let the midsize pickup segment rot and refuse to understand the benefits of clean diesel. Here we have an Indian manufacturer that’s making its first entrance in the US automotive market with a proven track record in all its other markets (it’s been in the automotive business for over 60 years). The least we could do is let the trucks get here and go for a spin in them. Based on reviews I’ve read, I think people will be pleasantly surprised.

  • Web3221

    to heck with these red dot indians, if they can't keep on track, and obviously they cannot, how can any american consumer trust them, to be reputable in future business practices.

    and Global Vehicles USA, of Atlanta, Ga., are no better, they are arrogant human beings, that will not reply to any emails from potential consumers, they seem only to respond to their butt buddies with the press outlets that favor them for other considerations.

    Shame on both these organizations acting like this, and bring a substandard pickup to the states (well maybe someday). They are both worse at communicating with their potential client in a manner that is even worse than what BP has been doing with their oil crisis.

    WEB

  • Jeepit

    If they would get it done and here; they will sell them. People all over the net, from blogs to chat rooms to comment pages have been screaming for a small diesel truck for years. The big three refuse to deliver claiming that there is no market for them by their research. Where have they been conducting their research, in New York, Chicago, LA??? In the 20+ years I've been in the automotive arena I have never been asked one question about small diesel trucks and nether has anyone I know. Contractors, farmers, delivery Co.s, off roaders, joe hubby with no need of a large truck; all have been asking the big three for an inexpensive, small, fuel efficient(diesel or gas) truck to fill the need and the call falls on deaf ears. The big three have made it policy to tell us (the consumer) what we want and need and not take input from us. Well I for one am telling the big US auto companies what I want; and if it means sending my money to India for this truck when it comes or continuing to buy old trucks to use then so be it, the big three will not get another dime from me till they listen to us and give us a “small truck with good millage(diesel or gas with 30+ mpg) and allow me to chose my options (No onstar crap, No XM crap, No manditory packaged crap, No carpets, and put the price back down where belongs (low 20's) )…….