Mercedes-Benz outsells Audi for the first time this year

2011 Mercedes-Benz SLS AMG

Mercedes-Benz outsold homeland rival Audi in sales last month to secure the number two spot among global luxury carmakers. The surge by Mercedes last month almost pushed them past BMW to take the number one spot, but the Bavarian automaker maintained the spot by 375 units. The surge was fueled primarily by an increased demand for the E- and S- class models, and rising Chinese sales.

Though Audi moved more units in China last month, Mercedes saw a 121% sales increase year over year.

The Mercedes bosses are optimistic about coming sales. Joachim Schmidt, head of sales and marketing at Mercedes, says that “This excellent sales result keeps us on course for a strong second quarter, in which we will post double-digit growth,”

BMW and Audi are not phased however, as BMW saw great increases in sales for the 5 and 7 series’, and Audi expects to finish ’10 with a double digit sales increase in the American market.

– By: Stephen Calogera

Source: Automotive News (Subscription Required)