Under the guidance of General Motors’ new marketing chief, Joel Ewanick, the Detroit automaker will be returning to Super Bowl commercials in February 2011. Sources familiar with the plans say that GM will advertise during Super Bowl XLV.
In 2009, GM pulled out of Super Bowl advertising as it was running under federal bail out money and was headed toward bankruptcy. Chrysler and FoMoCo also sat out that year. Come 2010, Chrysler was the only automaker to advertiser with its “Man’s Last Stand” commercial for the Dodge Charger R/T.
Ewanick is known for previously running marketing at Hyundai before joining. While he was with the Korean automaker, he launched the company’s successful Assurance campaign during the 2009 Super Bowl Game.
30-second ad spots are going to sell for $2.8 million to $3 million for the 2011 game.
– By: Omar Rana
Source: Automotive News (Subscription Required)