Study: Americans still love their SUVs… just not the big ones

2010 Toyota Highlander

Though a volatile gas market has steered consumers away from gas-guzzling SUVs, we still haven”t lost our taste for utility vehicles, according to the latest analysis by J.D. Power and Associates. A market flooded with models, and the resulting pricing competition is what lies at the core of SUVs retaining their popularity.

Over the period from April 1 thru May 19, SUVs moved off of lots faster than any other type of vehicle. Despite its recent publicity woes, Toyota lead the way with four fast-moving SUV”s – the RAV4, Highlander, 4Runner, and Lexus LX. These cars were on lots an average of 13 , 14, 16, and 15 days, respectively. While Detroit automakers once pioneered the SUV segment, the only one domestic, Chevrolet Equinox (15 days), was on the Power Information Network¬†list of 10 fastest sellers.

Seven crossovers and three traditional SUVs comprised the 10 fastest moving vehicles over the period that J.D. Power conducted its study.

– By: Stephen Calogera

Source: USAToday