After killing Mercury, Ford will allocate product development, marketing, sales and service teams to support the Lincoln’s growth plan and ensure it has a strong cadence of distinct products that are well positioned in the market, the Dearborn automaker said today.
Besides the first-ever C-segment vehicle, Lincoln will get new brand-exclusive powertrains, including a new V6 engine and advanced fuel-efficient transmissions. Ford said that EcoBoost engines will be available on all Lincoln models, including the full-size Navigator SUV to the new C-segment model.
“Fuel economy leadership with each new vehicle ““ leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market,” Ford said in a statement.”
Ford said that Lincoln vehicles will also get new advanced features including fully retractable glass roofs, adaptive computer-controlled suspensions, electronic, push-button gear-selectors, active noise control and exclusive MyLincoln Touch driver connect technology.
“Lincoln vehicles will reward drivers with smooth, effortless power complemented by agile handling and responsive steering,” said Derrick Kuzak, Ford”s group vice president, Global Product Development. “The cabin is a sanctuary with segment-leading quietness, genuine materials and intuitive, useful technology.”
– By: Omar Rana