As BMW moves forward to bring the Megacity electric city vehicle to the market by 2013, sub-brand Mini is also looking to grab a piece of the city car pie. Sources say that Mini is considering an affordable city car that will compete with the Smart ForTwo and will eventually help the brand increase its sales.
“Nothing is decided just yet,” a source told AutoCar. “It is all at an early stage of conception. But there is a lot of momentum behind it right now. We may be ready to show a concept within the next 12 months or perhaps a little longer.”
Mini has long struggled with the idea of making money on its small Cooper models that lack the profitability to be sustainable in the long term.
However, with BMW not looking at 3-cylinder engine and heavy cost cuts, Mini is feeling confident it can build a solid business case for a city car that will be profitable for the brand.
Note: The picture above is of the Mini Spiritual concept developed by the Rover Group.
– By: Kap Shah