Despite the fact that other manufacturers are running away from the segment, GM has plans to work on a new compact pickup reminiscent of the Chevy S-10. The Chevy Colorado and GMC Canyon have been fast losing sales, and last year the closure of the Louisiana plant that produces the two trucks was announced by Governor Bobby Jindal.
Currently the Toyota Tacoma and Ford Ranger are the segment’s best movers, but that is poised to change. The Tacoma is the subject of many complaints regarding size and price, and Ford plans to end production of the Ranger next year; it says that small truck buyers can make do with a small car or fuel-efficient F-150.
J.D. Power reports that through April of this year, 87,895 compact and mid-size trucks have been moved. In order to be successful in the segment, GM will have to focus on size and fuel-economy, especially considering that Dodge is also planning similar production.
– By: Stephen Calogera