TrueCar, a new car price search site, recently completed a study that shows the brands that have the highest concentration of younger buyers. The study showed that Mitsubishi, Mazda and Volkswagen have the youngest customers, while brands like Buick, Lincoln, Cadillac and Mercury produce eight of the 10 models with the lowest percentage of buyers under 34.
The study also identified the beast deals on models for buyers that are between the 18-34 range.
Mitsubishi topped the list (18.3 percent) with the Lancer and the Eclipse. Mazda came in second (18 percent) with the Mazda3 and the Mazda6 being the most popular amongst buyers in the 18-34 range. Volkswagen came in third (17.6 percent) with buyers flocking towards the Jetta and the GTI.
Hit the jump for the list and check out TrueCar’s full study here.
|Make||Model||Trim||% of 18-34 Year Olds||Discount off MSRP|
|Mazda||3||4dr Sedan Man||18.0%||-5%|
|Volkswagen||GTI||2dr HB Man||17.6%||-3%|
|Nissan||Titan||2WD King Cab||15.6%||-37%|
|Audi||A3||4dr HB MT||14.9%||-3%|
|Jeep||Commander||RWD 4dr Sport||14.0%||-30%|
|Honda||Fit||5dr HB Man||13.9%||-1%|
|Subaru||Impreza||Sedan 4dr Man||13.5%||-5%|
|Acura||TSX||4dr Sedan I4Auto||13.4%||-6%|
– By: Omar Rana