Infiniti files trademark for ‘IPL’ badge, to take on BMW M GmbH and AMG

Infiniti Essence Concept

BMW has its M GmbH department, Mercedes-Benz has its AMG, Lexus has its ‘F’,and Audi has its ‘S’ and ‘RS’. According to documents filed with the U.S. Patent and Trademark Office, Nissan North America has filed for trademark protection of the names “IPL” and “Infiniti Performance Line” to create a high-performance segment for its Infiniti Division product line.

The application says that the IPL trademark will protect the brand’s usage of “high-performance motor vehicle parts,” including turbochargers and superchargers for engines, cat-back exhaust and muffler systems, shifter knobs, suspension parts, brakes, sports seats and off-road headlights.

An Infiniti spokesman declined to confirm the trademark filing or the brand’s product plans.

We highly doubt that the upcoming electric Infiniti model will get the IPL designation.

– By: Omar Rana

Source: Automotive News (Subscription Required)