Early May auto sales figures show that Toyota’s sales are down 15 percent from the same period in April despite heavy incentive spending. On the other hand, General Motors and Nissan are enjoying an increase in sales from a month earlier.
“Toyota’s incentive program is falling on deaf ears. Most people who were open to getting deals from Toyota already made their purchases,” said Edmunds.com Senior Analyst Jessica Caldwell. “Toyota has not yet recovered from recent image problems.”
GM’s sales are up 9 percent during the beginning of May when compared to April and up 24 percent from May 2009. Nissan is seeing a month-to-month increase of 10 percent.
FoMoCo is also expecting May to be another good month and says that F-Series pickup sales will be up 30 percent from May 2009 due to the launch of the new 2011 Super Duty.
– By: Omar Rana