Report: Toyota’s U.S. sales incentives losing spark


Toyota”s aggressive incentive campaign is starting to lose effect, says Edmunds, as retail sales for the company fell 12% in May.

“We’re noticing that Toyota’s incentive program is starting to fall on deaf ears since most of the people who were open to getting deals from the automaker already made their purchases,” said Edmunds analyst Jessica Caldwell.

While Toyota seems to be having problems recovering from recent image troubles, Lexus brand sales are actually up 22% from April.

Though down since last month, Toyota sales are still running 22% higher when compared to the same time last year. J.D. Power estimates May”s industry-wide retail sales to be down 6% from April. These numbers, however, do not reflect fleet sales.

– By: Stephen Calogera

Source: Automotive News (Subscription Required)