Chrysler announces second shift for 2011 Jeep Grand Cherokee production

2011 Jeep Grand Cherokee

Chrysler Group LLC”s Jefferson North Assembly Plant in Detroit today celebrated the production launch of the all-new 2011 Jeep Grand Cherokee.

“The production launch of the all-new 2011 Jeep Grand Cherokee signals the rebirth of the Chrysler Group,” said Sergio Marchionne, Chrysler Group LLC CEO. “The Jeep Grand Cherokee is a signature vehicle for Chrysler. It represents the best of this Company, the direction we”re moving toward producing high quality, technologically advanced vehicles. We are confident the Grand Cherokee will receive the proper recognition for what it stands for when it hits the road in June.”

Marchionne also said that a total of 1,080 employees will staff the second shift with nearly all new hires.

“We are anticipating that there will be strong customer demand for the all-new 2011 Jeep Grand Cherokee, so we decided it was prudent to add a second shift of production,” said Marchionne.

Michigan Governor Jennifer M. Granholm also participated in the launch of the 2011 Jeep Grand Cherokee production.

“Chrysler”s launch of its 2011 Jeep Grand Cherokee demonstrates our determination that the vehicles of the future will be built right here in Michigan,” said Gov. Granholm. “I want to thank Chrysler for making a strong commitment to our state and creating jobs in Michigan.”

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Refresher: The 2011 Jeep Grand Cherokee will go on sale next month and will be available 3 models: Laredo, Limited and Overland. The 2011 Jeep Grand Cherokee Laredo 4×2 model starts at $30,995, while the 4×4 Grand Cherokee Laredo model starts at $32,995. Prices for the 2011 Grand Cherokee Limited 4×4 start at $39,995, while the Overland 4×4 model start at $42,995. All models will be powered by a 3.6L Pentastar V6 unit making 290-hp delivering up to 23 mpg and over 500 miles on one tank of gas. Optional features include a 360-hp 5.7L V8 and a Trailer Tow Group.

2011 Jeep Grand Cherokee:

– By: Omar Rana