Chevrolet switching up ad firms again, adding Goodby Silverstein & Partners to the mix


About a month ago, General Motors said it will be breaking up with long-time ad agency Campbell-Ewald, a Detroit-based ad agency that has worked for the automaker since 1919. Chevrolet eventually moved its ad account to Publicis Worldwide, a Paris based agency.

New reports say that GM’s new marketing chief, Joel Ewanick, plans to shift primary responsibility for Chevy’s advertising to Goodby, Silverstein & Partners.

According to sources that spoke with AdWeek, the move will undo the decision in April to transfer creative work on Chevrolet to Publicis Worldwide. Ewanick, who was hired by GM earlier this month, used Goodby when he led marketing at Hyundai Motor America.

AdWeek also says that Campbell-Ewald is being rehired for Chevrolet retail and sponsorship work.

Publicis USA CEO Susan Giannino said she has heard nothing and is continuing its work on Chevrolet as planned. Goodby declined to comment.

– By: Kap Shah

Source: Automotive News (Subscription Required)