Saab launches U.S. leasing campaign with 2010 9-3 offer

2010 Saab 9-3

Saab Cars North America has launched its first sales event as a new company – a leasing program built around the 2010 Saab 9-3. Buyers can go for the 2010 Saab 9-3 Sport Sedan 2.0 with an automatic transmission for $399 a month with a 3,374 down payment with a 48 month term.

Saab plans on slowly picking up its marketing front as models slowly begin to build up in its U.S. pipeline. The Saab 9-3 has been coming into the U.S. since last March – before that dealers did not have a shipment of Saab vehicles since last June.

“We had to start from scratch,” said Michael Colleran, COO of Saab Cars North America. “We’ve got a great team in place; we’ve got leasing; we’ve got the pipeline in place, and inventory is rising.”

The incentive will expire June 1.

– By: Kap Shah

Source: Automotive News (Subscription Required)