GM’s commercial about repaying bailout helped repair image with consumers

General Motors Chairman and CEO Ed Whitacre

General Motors received some tough words from Republicans after it aired a commercial in which it said it had repaid U.S. loans. Darrell Issa, R-Calif., ranking member of the House oversight and Government Reform Committee stated in a letter to GM CEO Ed Whitacre, Jr. that GM “has come dangerously close to committing fraud and that you might have colluded with the U.S. Treasury to deceive the American public.”

Whatever the case may be, the ad did help GM repair its image with some consumers. According to a survey done by YouGov Plc, a London company that measures public perception of businesses, consumers have a more favorable view of GM since CEO Ed Whitacre’s ad proclaimed repayment “in full, with interest, five years ahead of the original schedule.”

The survey shows that GM now has a stronger image than Toyota and has gained ground on Ford Motor Co.

“This could buy GM some goodwill,” said Ted Marzilli, managing director of YouGov’s BrandIndex. “It’s a statistically significant move for GM, and it was largely related to the loan repayment.”

You can check out the commercial after the jump.

– By: Omar Rana

Source: Automotive News (Subscription Required)