Audi announced today that it has opened the books for prospective buyers throughout Europe to order the new A1. Audi said that over 103,000 prospective customers have already signed up to be notified when advance sales of the A1 start. Also, the Facebook-fanpage already has more than 20,000 fans. It said that 90 percent of those prospective buyers have never before owned an Audi.
“I have never before witnessed such a high level of interest in a new model even before the start of advance sales,” remarked Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “Judging by the high level of demand, orders this year could well exceed our production capacity.”
Audi will build 50,000 units of the A1 by the end of this year at its Brussels plant. Next year, Audi plans to deliver 80,000 units of the A1 to customers. The automaker said that ultimately, the annual target on average is 100,000 units.
Refresher: The 2011 Audi A1 will go on sale in Europe later this year with prices starting around 16,000 euros ($22,062 USD). Power will come from a lineup of 4-cylinder engines, which consists of two TDI diesels and two TFSI gasoline units with output ranging from 84-hp to 122-hp. Mated to a 7-speed S tronic transmission, fuel-economy will range from 44 mpg and 62 mpg.
2011 Audi A1:
– By: Omar Rana