At the 2010 Geneva Motor Show, Ferrari surprised the automotive world with the 599 GTB HY-KERS Concept. Based on the Ferrari 599 GTB Fiorano, the concept is equipped with advanced new hybrid transmission, which Ferrari says is one of the solutions it is looking into into making its road-going cars more fuel-efficient to avoid federal fines on fuel-economy.
Speaking to AutoCar Ferrari boss Amedeo Felisa said that the automaker was forced to go green.
Felisa told the publication that the car will go on sale in 2015 “if we are forced to by the regulations.”
“The issue of emissions for Ferrari is more a political one than real one,” he said. “Lowering emissions of every Ferrari will not save the planet, but it will cost us a lot of money.”
When asked if every Ferrari will have to go hybrid Felisa said: “At the moment, the regulations are asking us to reduce average fleet emissions, so I am not sure we will need to use it everywhere. For now, we will get the technology ready so that it can be applied to every Ferrari.”
Ferrari 599 GTB HY-KERS:
– By: Omar Rana